Changes in hand sanitizer
Although it is undeniable that the COVID-19 virus has promoted sales growth, in the past few years, the sales of hand sanitizers have continued to rise, and hand sanitizers have changed from an astringent disinfectant to a popular product. At London Fashion Week 2020, fashionistas hold bottles of wine, a sterilized spray spray sprayed with lavender scent spread on TikTok, with more than 3.4 million views.
In 1988, the family business Gojo invented Purell. This product has been losing money for more than a decade, and it wasn't until the early 2000s that Purell became the first hand sanitizer to make it bigger. In 2002, the Centers for Disease Control and Prevention (CDC) revised hand hygiene guidelines to recommend health care providers to alcohol-based hand sanitizers as the best way to cleanse their hands. This makes Purell the darling of medical institutions and restaurants. Although the private company did not release financial data, in 2016, Adweek estimated that Purell's annual sales were about $ 266 million. Today, industry giants such as Purell and Germ-X still dominate the global hand sanitizer market.